American Crew Firm Hold Styling Gel has a superior texture in hold and shine and with low pH to prevent drying of the scalp. That said- this gel when applied all over the hair makes it easily styleable allowing you to create any type of hairstyle you want. In turn- being alcohol-free- it prevents flaking- thus keeping the hair visibly more polished and cared for. Furthermore- enriched with natural extracts like Vitamin B5- this gel helps the hair look thicker with added shine. How To Use: Apply American Crew Firm Hold Styling Gel to towel-dried hair. Work from scalp to ends and push hair into place. Leave it alone.