700 Keratin & Kale Serum is a lightweight- non-greasy- leave-in styling serum that helps to strengthen- repair and smooth hair that’s damaged or is prone to frizz. This moisturizing styling aid works on wet or dry hair to smooth and hydrate the cuticle with Keratin & Kale to eliminate the signs of frizz- damage & split-ends. It also provides heat & UV protection. Benefits: Deeply moisturizes for ultra smooth and soft results Restores depleted Keratin for added strength and elasticity Helps repair and smooth damaged hair Replenishes hydrating oils for healthy shine Color-safe SLS- SLES- Paraben- Sodium Chloride & Cruelty-free Ingredients: Hydrolized Keratin: Restores depleted Keratin Strengthens and smooths the hair cuticle Reduces frizz and split ends Kale Extract: Calms frizz Aids in cell rejuvenation Rich in Vitamins A-C & K to promote healthy hair growth Hair Type: Coarse- chemically treated- damaged- dry or frizzy hair. How To Use: Pre-Blow Dry: Apply 2+ pumps into palms- depending on hair length. Distribute evenly throughout damp hair. Blow Dry & Style- as desired. As a finisher on dry hair: Work a small amount into hair midshaft to ends to smooth- style- and control frizz.