700 Keratin & Kale Silky Touch is a lightweight- styling cream-gel with a slight hold. This perfectly balanced styling aid hydrates and softens hair with the right amount of hold & control to help you easily achieve the perfect style. It seals the cuticle to protect against styling damage- while banishing frizz and flyaways and adding glossy shine. Benefits: Slight hold styling cream Reduces the appearance of split ends & breakage Smooths the cuticle & reduces frizz Hydrates & softens Adds shine Provides heat & UV protection Lightweight- non-greasy formula Color-safe SLS- SLES- Paraben- Sodium Chloride & Cruelty-free Key Ingredients: Hydrolized Keratin: Restores depleted Keratin Strengthens and smooths the hair cuticle Reduces frizz and split ends Kale Extract: Calms frizz Aids in cell rejuvenation Rich in Vitamins A-C & K to promote healthy hair growth Hair Type: Coarse- chemically treated- damaged- dry or frizzy hair How to Use: Pre Blow Dry: Apply 2+ pumps into palms- depending on hair length. Distribute evenly throughout damp hair. Blow Dry & Style- as desired Finish on Dry Hair: Work a small amount of product into palms and apply to desired areas to smooth frizz and provide style control.