Celeb Luxury Ruby Red Colorwash color depositing shampoo. Cleansing color. Maintains and boosts haircolor brilliance. Stops fade and extends color. Maintains and boosts red tones in all bright reds- deep reds and browns. Boost + Maintain Traditional Color. Continued use stops fade and extends color. How To Use: Do not use on blonde hair unless extremely vivid red tones are desired. Apply generous amount evenly on wet hair- massage- then rinse thoroughly.