CHI Royal Treatment Color Gloss Blonde Enhancing Shampoo - 12oz

Royal Treatment Color Gloss - Blonde Enhancing is a color care line designed for blonde and grey hair to neutralize unwanted brassy- yellow tones. It keeps them as cool as ever. It’s great for maintaining and refreshing both color-treated hair and natural hair color while also providing optimal color protection. It’s formulated without sulfates; it doesn’t strip away color and keeps it fresh by working within the hair structure to target and preserve color pigments by extending vibrancy. It helps replenish hair with moisture and balances pH- sealing cuticle to guard against damage and UV exposure. It keeps hair healthy and shiny for long-lasting color. It cleanses hair and deposits violet pigments to neutralize and eliminate unwanted brassy- yellow tones in blonde and grey hair. It strengthens and hydrates strands from the inside out- helping protect against damage and fading. It maintains and refreshes color- leaving hair cool and bright. Key Ingredients: Lavender Essential Oil: Historically- it’s known for its use in aromatherapy. It has refreshing and calming properties to promote relaxation and encourage healthy hair. It helps improve scalp health by balancing oil and preventing flaking. It stimulates scalp and encourages healthy hair. Vitamin C: It’s a powerful antioxidant that helps against free radical damage. It naturally brightens hair and enhances color vibrancy. How To Use: Wet hair and apply shampoo evenly throughout hair. Massage into a lather. Leave in for 1 - 5 minutes and rinse. Follow with conditioner *Consider starting tone and level of hair color as well as porosity when determining shade and timing. Always use gloves. May stain porous surfaces.