CHI Royal Treatment Hydrating Shampoo - 12oz

Royal Treatment Hydrating is a hydrating system designed to combat dryness and revive dull- brittle hair. It uses nourishing ingredients to quench moisture-depleted hair with deep hydration and add softness. Helps to smooth hair and control frizz- improving manageability- elasticity and shine. Contains collagen to help promote healthy hair and help fight against the effects of hair aging from follicle damage. For all hair types- this shampoo gently cleanses and adds instant hydration to revive dry- dull and damaged hair. It seals in moisture and fortifies hair- leaving it stronger- softer and shiny. Benefits: Acts as a humectant to soak up and hold moisture Water binding properties allow it to hold up to 1-000 times its weight in water Provides the ultimate amount of moisture to hydrate the hair Created through a biomimetic process- is non-irritating as it is naturally produced in the body Reduces frizz- increases elasticity- and adds shine for overall healthier-looking hair Helps protect from mechanical damage (combing- brushing and heat styling) Key Ingredients: Collagen: It helps promote healthy hair and fight against the effects of hair aging from follicle damage. Hyaluronic Acid: It’s a polysaccharide that is naturally produced in the body and is highly favored for its hydrating properties. It is able to hold up to 1-000 times its weight in water; it forms a thin film to prevent moisture loss- providing the ultimate moisture levels to hydrate the hair and skin- leaving it radiant and smooth. How To Use: Apply evenly to wet hair and massage from roots to ends. Rinse thoroughly and repeat if needed. Follow with Royal Treatment Hydrating Conditioner.