IGK's More Life Color Extending Gloss Shampoo is a color-preserving shampoo that provides 2X high shine and extends life of color for 15 washes. This gloss-infused formula features color-locking polymers to help seal cuticle gaps- targeting the source of color fading. Benefits: Preserves and locks in color for up to 15 washes Provides 2X High Shine Gloss-infused Innovative cuticle-filling technology seal cuticles to prevent color loss UV Protection prevents color fading and UV damage How To Use: Apply to wet hair- lather- rinse. Follow with More Life Color Extending Gloss Conditioner for best results.