J.M. Keune's Essential Shampoo from 1922.

Let's start with the most important thing: clean, healthy hair. J.M. Keune hair care products from 1922 are the latest breakthroughs in hair care, designed to optimize hair and scalp health before you cut, color, or style. Essential is our go-to shampoo for daily cleansing and hydration of your beard, body, and hair.