Blonde Life Violet Conditioner is lightweight enough for frequent use; but takes a heavy hand to those unwanted yellow tones. Features & Benefits: Nourishes and protects fragile blonde hair Instantly cools brassy tones and brightens cool blonde hair Helps maintain hair’s health and shine Provides incredible slip and detangling How to Use: Apply to clean- damp hair. Leave in 1-3 minutes. Rinse. Use 2-3 times per week. purple shampoo