Joico Blonde Life Violet Shampoo - 34oz

Blonde Life Violet Shampoo works in a flash to cleanse and chase away dulling yellow tones for the most perfect cool blonde imaginable. Features & Benefits: Rich lather gently cleanses hair Instantly cools brassy tones and brightens cool blonde hair Helps maintain healthy looking hair and brilliant shine Free of SLS/SLES Sulfates* How to Use: Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse- and follow with Blonde Life Violet Conditioner. Use 2 – 3 times per week to maintain cool tones. purple shampoo