Joico Color Balance Purple Shampoo - 32oz

This unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. And there’s more: Powerful ingredients provide a shield against damage and strengthen hair’s natural defenses when used with conditioner. Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos. Multi-Spectrum Defense Complex helps protect color against fading while Bio-Advanced Peptide Complex repairs- protects- fights frizz- and adds shine with every single application. Instantly neutralizes brassy and yellow tones for blondes and gray hair Maintains hair’s vibrancy Repairs and protects color-treated hair Increases shine How To Use: Apply to wet hair- lather Leave in 1-3 minutes- rinse Use 2-3 times per week