Joico Color Intensity Rose 4oz

Discover a dazzling spectrum of bold- brilliant color with Joico Color Intensity! These intensely concentrated pigments are designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Color Intensity’s intermixable formula can be applied straight from the tube- or mix and mingled to your heart’s content for endless creative possibilities. Bonus benefit: no developer required! Rose is a bright pastel pink that is part of the new Confetti Collection. Features & Benefits: Provides vibrant color Enriched with Kukui nut oil Leaves hair shiny How to Use: Apply to clean- dry hair 1/4 inch (1/2 cm) from the scalp Process for 20 minutes For maximum vibrancy: pre-lighten hair prior to application For improved longevity: process with heat Rinse well