Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid- on-trend- insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue- shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as you color with K-PAK's exclusive Quadramine Complex to leave hair in superb- shiny condition. Features & Benefits: Provides vibrant color Enriched with Kukui nut oil Leaves hair shiny How to Use: Apply to clean- dry hair 1/4 inch (1/2 cm) from the scalp Process for 20 minutes For maximum vibrancy: pre-lighten hair prior to application For improved longevity: process with heat Rinse well