Joico Colorful Anti-Fade Shampoo - 32oz

A gentle cleanser that takes out what you DON’T want- and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo- daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor. Here's Why You'll Love It: Free of SLS/SLES Sulfates Gently cleanses color-treated hair Fortifies hair for 3X greater resistance to breakage when using Colorful Shampoo and Conditioner against combing breakage on damaged hair How To Use: Apply to wet hair. Lather- and rinse.