The Joico Curls Like Us Define & Seal Curl Defining Gelée is a product designed to enhance and define curly hair- offering both hold and moisture. Benefits: Seals in moisture Buildable medium hold won’t weigh down curls Reduces frizz and locks out humidity for 72 hours* How to Use: Apply to Damp Hair: After washing and conditioning- apply the gelée to damp hair. Work it through evenly- ensuring all curls are coated. Scrunch: Gently scrunch your curls to encourage their natural shape and texture. Dry: Allow your hair to air-dry or use a diffuser attachment on a blow dryer for faster drying. Break the Cast: Once your hair is completely dry- you may notice a gel cast (a slight crunchiness). Gently scrunch your curls with your hands or a light oil to break the cast and soften the curls. *vs. untreated hair at high-humidity conditions