Joico K-PAK Reconstructing Shampoo - 10oz

Formulated with damage-seeking Keratin and Guajava Fruit Extract- this gentle shampoo helps fortify weak strands and (bonus!) prevents future damage. Unlike traditional shampoos that can strip away what little joi remains- this power-packed formula gives and gives—instantly improving elasticity- strength- and shine. Gently cleanses damaged hair Rich lather Gentle enough for daily use on even the most damaged hair! How To Use: Lather- rinse- and repeat if desired. Follow with K-PAK Reconstructing Conditioner.