JOICO LUMISHINE LUMI10 7NV NAT VIO MED BLOND 2.5OZ Time is money- make every minute count with LUMI10! Experience in just 10 minutes: 100% gray coverage in just 10 quick minutes Concentrated pigments that deliver immediate cuticle penetration and deposit Reduced breakage and 100% replenished and restrengthened hair Long-lasting color with even coverage Supercharged conditioners nourish and protect for up to 30 shampoos Leaves hair feeling moisturized- supple- and soft to the touch All LumiShine benefits- including up to 2X the shine Easy Add-on - Want to master the art of the upsell? It's easy- when you have a fast and fierce color service to entice your cut and style clients. Fast - Imagine the tagline- Express Color Services- being able to squeeze in clients for a variety of services. Flexibility - Become the Queen of Customer Service. Late client? No prob! Walk-in client? Come right in! Easy To Use - Pre-blended shades and straightforward formulations take the guesswork out of the equation. Hand In Hand - This express color plays well with your existing Joico color offerings. Compact inventory offers perfectly edited shades will cover most of your color-retouch clients.