Joico Vero K-PAK Color 7BA Dark Blonde Blue Ash 2.5oz

Ready to see what a little blue will do? With Vero K-PAK’s NEW Blue Ash Series- you’ll have the power to create cool-as-can-be blonde and brunette looks without an ounce of unwelcome warmth. In a single service- those unwanted brassy tones are instantly neutralized and countered with a targeted blue-hued base; while the formula- containing our exclusive Quadramine Complex- helps deliver luxe- healthy-looking hair. Just one try and you’ll see why Vero K-PAK’s pure tone- permanent crème palette is the joi of artistically adventurous colorists everywhere! Quadramine Complex repairs and protects hair during the color process- allowing you to create endless one-of-a-kind shades with the unsurpassed condition- vibrancy and total confidence only Joico can deliver. True tonal series to unleash your artistic potential Delivers the ultimate in healthy- luminous- long-lasting color Why You'll Love It: Cools unwanted warmth and brassiness Helps repair and protect with Quadramine Complex Intermixable pure tone shades for amazing artistic freedom and creative shade possibilities Delivers healthy-looking- long-lasting color results Ideal When: You want the artistic freedom to create cool- blue ash-based color creations You want to lock in vibrancy and shine You want to help reconstruct each strand for healthy-looking hair after every single service Delivers healthy-looking- long-lasting color results How To Use: Standard Shades: Mix 1 part Vero K-PAK Permanent Crème Color to 1 part Vero K-PAK Color Veroxide.® High Lift Shades: Mix 1 part Vero K-PAK Permanent Crème Color to 2 parts Vero K-PAK Color 40 Volume (12%) Veroxide.