K18 Damage Shield pH Protective Shampoo - 32oz

A color-safe- pH-optimized shampoo with the patented K18PEPTIDE™ to effectively cleanse while maintaining hair health and protecting hair from damage. pH-optimized formula helps reduce excess swelling of the hair cuticle during washing to help prevent frizz- preserve color- and enhance shine. Scalp microbiome-friendly and gentle enough to use every time you cleanse. Benefits: Safe but powerful cleansing: Plant-derived surfactants deliver safe but effective high-power cleansing to break down and remove dirt + oil Designed for damaged hair: pH-optimized formula helps prevent excess swelling of the hair cuticle during washing - which helps maintain color- improve hair health and shine- and reduce frizz Gentle enough to use every time you cleanse: Gentle on hair AND scalp - pH-optimized formula mimics hair’s natural pH- to reduce cuticle swelling and maintain hair health- and preserve the scalp microbiome Optimized pH cleanses hair and scalp without over-drying Certified microbiome-friendly formula removes dirt and oil without disrupting the scalp’s natural protective barrier K18PEPTIDE™ helps reduce protein loss to keep hair feeling healthy and strong How To Use: Safe to use every time you wash. Massage into hair- focusing on scalp. Thoroughly rinse. K18Retail Repeat as needed. For best results- follow with DAMAGE SHIELD protective conditioner.