Your pattern & texture are as unique as your styling goals. Give your style what it craves with ALLCURL. Kenra AllCurl Cleansing Rinse is a non drying- color safe shampoo that allows for targeted root application. Perfect for eliminating product build-up- maintaining moisture- and enhancing magagability. How To Use: Apply desired amount to root and massage into wet hair- add water to lather. Rinse. Follow with Kenra AllCurl Balancing Conditioner.