Kenra Color Permanent Coloring Creme portfolio consists of gentle- low-ammonia color available in a wide array of multi-dimensional tones that deliver consistent- reliable results. Use alone for subtle dimension Add into a formulation to provide additional lift Formulated without any neutralizing pigment How To Use: Mixing ratio formula for ½ or 1 level of lift: 1 oz. Permanent Coloring Creme- 1 oz. Permanent Color Creme Developer and ¼ oz. Blonding Creme Mixing ratio formula for natural highlighting: 1 oz. Blonding Creme and 2 oz. Permanent Coloring Creme Developer