Kenra Platinum Color Charge Shampoo - 31oz

Platinum Color Charge Shampoo is a gentle cleanser that recharges the brilliance- vibrancy and longevity of hair color for up to 50 shampoos. Enriched with high-performance fade-fighting technology- this shampoo locks color pigments inside the hair's cuticle to provide maximum color retention. Recharges brilliance- vibrancy- & longevity of hair color up to 50 shampoos Enriched with Fade-Fighting Technology Locks color pigments inside the hair's cuticle fo rmaximum color retention Ideal for all hair types and colors Formulated without added sulfates- parabens and sodium chloride How To Use: Massage and lather into damp hair. Rinse thoroughly. Follow with Kenra Platinum Color Charge Conditioner.