The Kenra Platinum Luxe Shine System is a rich- indulgent system enriched with precious gold for lustrous and silky hair. Prepare hair for glamour. The Kenra Platinum Luxe Shine System is a rich- indulgent system enriched with precious gold for lustrous and silky hair. Designed for daily use- transform dull and lifeless strands to glamorous and full-bodied hair that is stunningly silky to the touch. Rich indulgent daily use shampoo Enriched with precious gold for opulent slip and shine Transforms dull and lifeless strands to glamorous and full-bodied hair Ideal for all hair types Formulated without sulfates- parabensm and sodium chloride How To Use: Massage and lather into damp hair. Rinse thoroughly. Follow with Kenra Platinum Luxe Shine Conditioner. Finish with Luxe One Leave-In.