Kenra Platinum Restorative Shampoo targets and deeply penetrates even the most damaged hair cuticles with Keratin Amino Acid technology to restore broken hair bonds from within. Instantly fortify- without over proteinizing- to restore smoothness- suppleness & shine. Restores broken hair bonds from within Instantly fortifies- without over proteinizing- to restore smoothness- suppleness- & shine Ideal for damaged- brittle hair Formulated without sulfates- parabens and sodium chloride How To Use: Massage and lather into damp hair. Rinse thoroughly. Follow with Kenra Platinum Restorative Conditioner.