Kenra Platinum Simply Add Water Shampoo is a powder-to-liquid shampoo for gentle- sudsy cleansing without drying. Infused with Rice Protein for airy volume. Benefits: Oil absorbant 3x more product than liquid care products Manufactured with 98% recycled plastic Travel ready Key Ingredients: Rice Protein for airy volume- added moisture & increased flexibility How To Use: Begin with wet hair and hands. Gently dispense into palm and emulsify between hands- slowly adding water until sudsy lather forms. Massage into scalp and hair.