Kenra Platinum Thickening Shampoo is a gentle cleanser that increases the diameter of the hair while eliminating build-up and excess oils that can weigh down styles. This shampoo gives the appearance of thick hair by adding body and fullness to styles for weightless lift and dimension. Increases the diameter of each hair strand Provides weightless lift and dimension Removes buildup and excess oils that weigh down styles Color safe Formulated without sulfates- parabens and sodium chloride How To Use: Massage and lather into damp hair. Rinse thoroughly. Follow with Kenra Professional Platinum Thickening Conditioner.