Kenra Platinum Whipped Taffy 20 provides an airy- high-hold matte finish. It is a versatile product that can sculpt- smooth or texturize any style without adding weight due to its whipped soufflé texture. Sculpts- smooths and texturizes any style Delivers ultra matte firm hold Provides flexible working time before becoming firm and secure Features encapsulated pockets of air for lightweight styling Hold Factor: High Hold How To Use: Massage into palms and distribute through hair. For a medium hold- apply to towel-dried or dry hair. For a lighter hold- apply to wet hair. The level of hold can be adjusted by the amount of water present in the hair during application.