Enhance vibrancy of blonde or gray hair and help eliminate brassy tones with Kenra® Violet system. Violet Shampoo and Conditioner tones and neutralizes yellow between salon services. Provides more manageable hair*- ​adds radiance- and leaves dull- processed hair feeling moisturized.​ Benefits: KENRA.Violet Eliminate brassy tones Enhance Vibrancy Adds radiance- and leaves dull- processed hair feeling moisturized Color Safe How To Use: KenraSC24 Twist cap to unlock. Massage into wet hair after cleansing with Violet Shampoo. Rinse. Style as desired. For best results rotate weekly into your hair washing routine. *vs untreated/damaged hair %MCEPASTEBIN%