Big is beautiful – especially when hair is concerned. If you’ve got normal to fine hair and want more volume and thickness- our Absolute Volume range is perfect for you. It’s enriched with Provitamin B5. This vitamin penetrates deeply into the hair shaft- where it thickens the inner structure- strengthening and nourishing it from the inside out. Your hair will be noticeably more voluminous and full- without feeling heavy. This is a gentle cleansing shampoo that builds volume without adding weight. Provitamin B5 and wheat proteins strengthen and thicken the hair structure.