Cool Conditioner eliminates any residual brassiness and treats hair to lush moisture. So Pure Cool neutralizes brassy tones*. Powerful violet pigments neutralize warm tones. Infused with acai berry extract to help protect hair against oxidation and color fading. Leaves hair soft- moisturized- and with an icy glow. Features: Vegan and cruelty-free Carbon neutral Free from gluten or silicones Refillable packaging Concentrated formula 97% naturally derived How To Use: Apply to freshly shampooed- towel-dry hair. Leave in for 1 to 3 minutes to let the pigments do their work. Rinse thoroughly. *Based on a consumer panel of 26 participants after 5x So Pure Polish total line application (shampoo + conditioner).