Keune has taken hold to the max! All you need is a little bit of this texturizing paste to get heroic hold that sets quickly ― and keeps going strong all day long. Use to create super matte texture. It’s water-resistant with a super matte finish- and works on all hair types. Benefits: Super strong 48 hour* hold Super matte finish Water-resistant Hold: 3/3 Shine: 1/3 How To Use: Rub a small amount into the palms of your hands- then run through damp or dry hair. Pro Tip! Combine the Power Paste with the Gloss Guard to add extra shine to your style.