Pravana Perfect Blonde Purple Toning Shampoo is formulated specifically to instantly neutralize yellow and brass tones. Infused with coconut oil and soy protein- this shampoo gently cleanses as it brightens and adds shine making it the ideal addition to your blonde regimen. Eliminate brass and tone blondes while adding strength- shine and elasticity back into the hair with added keratin- wheat and silk amino acids. How To Use: Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if additional toning is desired. For added moisture and tonality- follow with the perfect blonde conditioner.