The origins of Proraso products can be traced back to 1908 when Ludovico Martelli founded the cosmetics company under his own name. In 1948, his son Piero joined the company and introduced the Proraso "crema miracolosa," a miracle cream based on eucalyptus oil, to be sold in Italy. This product not only softens but also calms beards and relies on the Pre & Post Cream, which is highly sought after by Italian men.