Reformulated with a high content of purple pigments- this powerful detangler effectively neutralizes any undesired yellow tones- making it easier to achieve the ideal cold shade while leaving it bright and shiny. Perfect for blonde- bleached- highlighted or gray hair. Helps to neutralize undesired yellow tones leaving hair bright and shiny. KINETIC TECHNOLOGY. Thrives on movement to activate the ultimate professional performance formula. Benefits: 9X easier detangling. Maintains and refreshes the blonde color. Keeps the brassy tones away. 89% smoother hair. Prevents static fly away. How To Use: Before every usage- shake and fuse the two product phases together- igniting the kinetic energy that awakens the formula’s full potential. This fusion unlocks the powerful DUAL ACTION performance that will leave hair instantly detangled- protected and ready for your regular hair routine.