Ecollogen shampoo is a gentle but effective shampoo for the whole family. Use daily on all types of hair to improve manageability- vitality and add healthy shine. Safe and effective on all hair types- this concentrated shampoo moisturizes and repairs the hair utilizing hydrolyzed marine collagen protein to strengthen damaged hair- and reduce split ends. Collagen protein is a natural humectant- moisturizing ingredient- that bonds to damaged areas along and within the hair shaft becoming part of the hair structure. Hair is left stronger- more lustrous and moisturized. Ecollogen Shampoo has a pleasant- clean fragrance that won't linger in the hair.