Fall in love in 7 SECONDS. This shampoo is exactly what you would expect… brilliant! Be ready for a life changing experience of healthy- MOISTURE enriched hair with beautiful and bouncy SHINE. And not to worry- it will even PROTECT your hair from UV rays- thermal damage and color fading. There’s more! Yes! It’s sulfate- paraben and sodium chloride free. Moisturizes for healthy- shiny- silky hair Adds lasting shine Locks in and protects hair color Instant results; for all hair types How to Use: Wet hair- apply- lather- rinse and repeat as necessary. Follow with 7SECONDS™ Conditioner and your favorite UNITE styling products to compliment the system.