Tone in 60 seconds with Unite's purple shampoo! BLONDA Toning Shampoo is designed to take blondes lighter and brighter in just 1-minute. Say goodbye to unwanted brassy tones with this ultra-violet formula that cleanses- purifies and neutralizes. Start using BLONDA Purple Shampoo today! And the best part is it lasts through several shampoos- especially if you pair it with our BLONDA Daily Shampoo. Keeps blonde or grey hair vibrant Prevents blonde hair from turning yellow or brazzy Protects- strengthens and repairs while adding shine Free of Parabens and Sodium Chloride How to Use: Wet hair- apply BLONDA Toning Violet Shampoo and lather. Leave on for 1 minute (do not exceed) and rinse thoroughly. Finish with BLONDA Daily Conditioner or BLONDAâ„¢ Fix.