Verb Hydrate Shampoo gently cleanses and adds moisture to dry- frizzy hair. Powered by argan oil- babassu oil- a moisture-locking ceramide and a hydrating complex- this shampoo is formulated to leave hair nourished. Benefits: VerbHydrate24 Hydrates Reduces frizz Smooths Key Ingredients: Argan Oil: rich in antioxidants and provides hair with moisture Babassu Oil: helps lock in moisture Moisture-Locking Ceramide: helps smooth hair- promote shine and increase hair elasticity Hydrating Complex: a unique complex created to leave hair smooth- soft and hydrated How To Use: Massage into wet hair- lather and rinse well. Follow with Verb® Hydrate Conditioner or Verb® Hydrate Mask.