Verb Purple Shampoo - 12oz

Brighten up- tone up. Formulated with pro-grade violet pigment and açaí extract- Purple Shampoo is designed to cleanse and brighten while toning brassy yellow hues in blonde- grey and silver hair. Reduces brassiness by 24% after just one use. Key Ingredients: Coconut oil enhances the hair’s natural softness- luster and shine while moisturizing the scalp for defined- manageable curls from roots to ends. Violet pigment cancels out yellow- brassy tones. Açaí extract the purple superfruit is high in antioxidants which help protect fragile strands and provide ultimate moisture. How To Use: Massage into wet hair- lather well and rinse. Follow with Verb Purple Mask. Use as needed.