Introducing the new Wella Elements line- the most gentle hair care for healthy-feeling hair and scalp. Sense the gentle difference: Up to 99% natural origin ingredients Free of animal derived ingredients Formulated without silicones sulfates Create a luxurious foaming experience with this sulfate-free shampoo. It renews the moisture of the hair- preserving and nourishing it from root to tip. This shampoo features a luxurious foaming texture experience. How To Use: Apply to damp hair and massage gently into a lather. Rinse thoroughly.