The Origin Color is the innovative permanent coloring system with low ammonia content in gel cream- which transforms the color service into a true beauty ritual. With high regenerating power- it ensures extraordinary color durability- perfect coverage of white hair- intense shine and silkiness- with the utmost respect for the scalp and hair. The special NCR Technology (Natural Color Retention) captures and retains the micro-pigments inside the fiber of the hair- guaranteeing extraordinarily long-lasting color and an in-depth conditioning action. Offers perfect grey cover- even- natural reflections- precise lightening of over 4 tones- an excellent cosmetic result and perfectly even color even on porous- difficult hair.