Origin Color is an innovative permanent coloring system that uses a gel cream with low ammonia content to create a beauty ritual. It provides exceptional color durability, perfect coverage of white hair, and a highly silky and shiny appearance, while also respecting the scalp and hair. The NCR Technology captures and holds micro-pigments within the hair fibers, ensuring an exceptional long-lasting color and in-depth conditioning action. This results in flawless grey cover, natural reflections, and precise lightening of over 4 tones.